Day 3 - TRIX are for…Rabbits…too!
“Silly Rabbit, TRIX are for kids!†Generations of American kids have grown up hearing this popular sales pitch from a cereal company. From a marketing standpoint, I’m sure it’s been highly effective. Why else would they still be using it? And yet, what is it really saying? After watching this commercial, a tender-hearted little boy said, “Those kids need to share the wealth.†Could it be that the well-intentioned cereal makers are the purveyors of a subliminal stinginess?
As followers of Jesus, we must swim hard against the “what’s in it for me?†rip current of our affluent culture. If we’re not careful, even our most cherished plans and schemes can be nothing more than sanctified selfishness. Christ is calling us to a radical, “other-person-centered†kind of unselfish life. The writer of Philippians instructs us, “Let each of you look not only to his own interests, but also to the interests of others.†(Phil. 2:4)
So whether it’s those irresistible fruity flavors—raspberry red, lemony lemon, orangery orange, or things of much greater significance in life—why not “share the wealth†and be a blessing to others today.
Trix are not just for kids anymore.
Today’s Scripture Promise: “In all things I have shown you that by working hard in this way we must help the weak and remember the words of the Lord Jesus, how He Himself said, ‘It is more blessed to give than to receive.’†(Acts 20:35–ESV)